Meet the maker.


Put her there, friend! I'm Ashley.

I'm a wife, mom, shop owner, and southern girl through and through. An iced coffee (or a sweet tea) on the deck with me and you'll soon realize how passionate I am about my childhood sweetheart of a husband and my furry pup-Indy. We'd talk all things Chip and Joanna Gaines, Disney, and Jesus. But by the end of our conversation, you'd know that I am invested in real conversations that pierce the ever-hesitating veil that we guard are hearts with.

My shop was finally launched after many years of hesitating and second-guessing. I was stuck in a comparison trap. I wasn't good enough. I didn't really know what I was doing. I was too late in the creating game. You know those thoughts too, huh?  I finally remembered that my life is but a fleeting moment in comparison to eternity. And I wasn't going to to waste any more time. And so I began creating tangible, everyday products for a shop that would allow women to express themselves with intention. Whether it's a shirt to remind you that you are so incredibly valuable or that mug that gives you confidence. To live intentionally is to have purpose. And to have purpose is to have a life that is full of those meaningful days. That every single step, every conversation, every relationship has added worth and value because of your intentional life.

Grace Collective is a one woman shop- I hand-letter, digitize, package, and ship every order in my small basement studio. My husband, Robbie, is my loudest cheerleader and my fiercest supporter. I couldn't do this without his encouragement.

Friend, I am so incredibly happy you found yourself here. I pray that you find encouragement in these pages.